One aspect of redefining our relationship with our screens is learning how best to use them for the betterment of our lives. With that said, here are some important facts to consider.

• Your most valuable asset to digital advertisers and social media corporations is your attention. Although social media platforms are free. We pay with our attention which is sold to advertisers.

• For each minute us humans spend on our screens digital advertisers make in profit approximately .0355 cents per minute. Social media companies like Meta make in profit apprximately .015 cents per minute.

• Each minute a user spends online contributes to a growing data asset that increases the profitability of all future minutes.

• The goal for social media platforms, like Meta, search engine companies like Google and digital advertisers is to increase the per minute profit metric over time through the continued proliferation of AI and AI generated content.